"We cover the entire trading process, which differentiates us from our competition. Another competitive advantage is that the trading solutions are closely linked to our production planning and optimisation solutions," says Marte Nielsen, Powel’s Product Manager.
The reason why it is advantageous to link the Powel solutions together is that producers have better control over how much power they need to sell in order to balance production. This is in order to reduce balance costs.
"Our trading solutions can be used independently of our production planning tools. But for those who have flexible production that needs to be balanced, it is an advantage to have the complete value chain of solutions," she says.