The Powel logo varies only in colour. The prioritisation of use is as follows: Blue logo with white background, white logo with blue background, white logo with black background. A black logo with a white background shall only be used if it is not possible to render the logo in colour.
On certain surfaces, it is possible to use only the logo symbol (without a background). However, in such cases an example of the logo with signature should be included on the printed matter / UI design. One example of this may be a multipage printed matter project, where the full logo is used on the cover and only the symbol is used in vignettes.
Example of exceptions include, e.g., designs on cups (where there is no natural surface on which to use the logo + signature), when only the symbol is used.