This is the Powel colour palette. Powel shall always appear in blue – light and clean. In certain cases, a black background colour may be used to create contrast and highlight technology. See the separate rules for the use of a black background.
The colours in the profile have limited tints that can be used in design. This is because the tints used must be consistent and easily recognisable.
Only Powel Blue and Powel Black may be used with tints. When the additional colours are used in patterns, they must transition (in a gradient) into Powel Blue. When used by themselves, they must not be used with tints.
Powel Blue 100%
Powel Blue 90%
Powel Blue 80%
Powel Black 100%
Powel Black 90%
Powel Black 80%
Powel Black 30%
Powel Black 20%
Powel Black 10%
Powel Black 5%
To ensure that Powel is always recognisable, the amount of each colour should be as similar as possible on all surfaces and layouts.
Blue is the colour that should be associated with Powel. We wish to communicate credibility, purity, usability and sustainability, and therefore our design should be open and bright. The best way to achieve this is through the use of large, white surfaces where Powel Blue is used for distinctive elements such as the logo.
The background colour should usually be white, but may be broken up with Powel Black. See ‘Link to section’ to access the special system for the use of black as a background colour.
The additional colours should be used sparingly, and usually only in pattern gradations. They can also be used to highlight and indicate the distinctive qualities of the department, or for the categorisation of graphs and figures (as needed).
The distribution of the colours in Powel’s designs. Blue should be the colour associated with Powel. Powel should appear light and airy, and this is best achieved through the liberal use of white.
Rules for the Use of Black as a Background Colour
To create the tension and contrast in the layout, it is also possible to use black as an alternative background colour.
It is important that the black background colour only be used as a contrast to the white, and that the rules of use are followed carefully.
Black should only be used as a background colour in cases where the layout, publication or printed matter has enough pages or sections to achieve a ratio of white and black that is approx. 70/30.
Individual designs, e.g., rollups or info screens, must have a minimum of two copies before a black background may be used. If more than two copies exist, then one should stay as close to the 70/30 ratio as possible.
When using a black background, the pattern and logo should only be used in a white colour. To avoid losing the blue colour, Powel Blue may be used in headings in these cases.
The entire body text must then be set to white. On printed matter, one must compensate for the loss of letter thickness by increasing it from ‘Light’ to ‘Regular’. If you have access to the variable version of Source Sans, 350 will be preferable to 400.
Images may be used as usual on top of black backgrounds. However, if a pattern is laid over the image it must be the same colour as the background.